Visit the Expo Area and connect with partners and Salesforce experts. 

Join the main event for commerce pros and learn how to maximize revenue now and get value fast, from discovery to delivery, on the platform trusted by industry-leading brands.

Speakers: Lynette David - Global Head of Product Development at Heineken with Kelly Thacker - SVP Product Marketing at Salesforce

Nicole Lesterhuis - VP, Head of Ecommerce & Membership EMEA at Esprit with Luke Ball - SVP Product Management at Salesforce

Michael Affronti - SVP and GM Commerce Cloud at Salesforce

Join one of our breakout sessions, tailored to your business 

Track 1: Optimize & Transform D2C & B2B with Salesforce Commerce
Join us to learn how to transform your B2B and DTC relationships to. make online buying easy and extend your reach to audiences old and new.

Speakers: Luke Ball - SVP Product Management with Gurpreet Kaur - Director PMM EMEA, at Salesforce

 
Track 2: Energize & Optimize Your Shopper Journey with B2C Commerce Innovation

Learn how you can deliver commerce your way with templates to launch fast and composable storefront to get things just right. We’ll take a closer look at all the new trends in B2C Commerce and how our roadmap & features help you address your challenges today so you can focus on delivering the future of shopping tomorrow.

Speakers: Marc Broer - Chief Information Officer at Etos | Christopher Todd - Senior Vice President Digital Commerce at Karl Lagerfeld with Igor Faletski - VP Product Management and Mike Kolman - Sr. PMM EMEA at Salesforce

Track 3: Drive Efficiency and Cut Costs with Order Management

Join us to learn how to cut costs and drive efficient growth with the customer-first order management system. 

Speakers: Philip Egan - Director Product Management, Salesforce | Ludivine Gaboriaud - Sr. Product Marketing Manager, Salesforce | Hayder Assam - Principal Solutions Engineer, Salesforce | Tim de Kamper - VP of eCommerce & Partner, DEPT® | Lennert de Rudder - Commerce Lead, Deloitte Belgium

 
Track 4: Accelerating time to value: how LeasePlan launched a new remarketing platform in 14 countries in 5 months

Speed is one of the main drivers of success in digital transformations. Leaseplan was faced with the challenge to roll out a very complex and completely new platform in a record time. They partnered with Salesforce Professional Services and built the new car remarketing platform for 14 countries in only 5 months. Join the session to hear key lessons from the multi-cloud implementation and learn how you can accelerate your speed to value.

Speakers: Charlotte Sioen - Global Remarketing Excellence Lead at LeasePlan with Christian Sylvestre, RVP Commerce Practice Leader Northern Europe at Salesforce

Join one of our partners' sessions

Track 1: Waeg - Discover how Flex IT is driving growth with B2B Commerce

In today's reality, it's challenging for any organisation to balance the increasing needs of the market and the needs of the business while aligning with the urgency of driving results and growth. In this session understand how expanding digitally with B2B Commerce allows you not only to get to market faster with proven ROI but also to create a sustainable self-service customer strategy that empowers your sales teams, customers, and internal structure.

Speakers: Chris Timmerman - Managing Partner at Waeg, an IBM Company with Andreas Mayer - CEO at Flex IT

Track 2: FORWARD - The vidaXL success story: a feature packed webshop and fast time-to-market in 34+ countries

Together with Frank Haenen (Webshop Manager at vidaXL), FORWARD will be discussing the successful implementation of a proof of concept for Salesforce Commerce Cloud at vidaXL, which was completed in just 8 weeks and led to a full roll-out to over 34 countries in just a few months time. The project involved running a B2B commerce solution (going live soon) on the B2C platform, as well as the creation of a subscription services offering, the implementation of a custom auctioning engine and lots more. These efforts demonstrate the flexibility and capabilities of Salesforce Commerce Cloud in supporting the needs of various types of businesses.

Speakers: Bruno Braes - Founder & Managing Partner, FORWARD  | Brecht Morrhey – Solution Architect at FORWARD | Kevin van der Strateten - co-CEO at FORWARD | Frank Haenen - Webshop Manager at vidaXL

Track 3: DEPT® - Gall & Gall's digital transformation journey

In this panel, we will discuss Gall & Gall’s digital transformation journey. As one of The Netherlands’ oldest liquor stores and part of Ahold Delhaize, Gall & Gall has embarked on a digital transformation journey in recent years, resulting in the launch of innovative products and digital growth. Their story is truly inspiring, and we will delve into their journey so far, their current status, and future plans for eCommerce, Omni Channel, Marketing, Loyalty, and Technology.

Speakers: Sarah Wubben - Managing Director DEPT® NL, DEPT® with Gall & Gall's Denise van de Bilt – Product Owner Omnichannel |  Maurice le Fevre – Head of Tech Customer Technology | Annemijn Hofdijk – Manager E-commerce | Marit van Rozendaal – Manager Loyalty & Personalization

Track 4: Emakina - Why did Rituals take the step to Headless and how did they start?

Composable architecture and headless frontends are a hype. A lot of companies are thinking to move in that direction. However, Is it always a good move? In this track we will explain why Rituals took the step and how they started their transition.

Speaker: Dirk Jan van der Pol - Solution Architect at Emakina

Join one of our partners' sessions

Track 1: Deloitte - Leveraging a composable architecture with Salesforce

Composable is a hot topic in digital commerce as it can be an accelerator to strengthen your brand and grow your business. On the other hand, having many system to deliver a customer experience, also impact internal/business user experience and potential efficiency gains. Join Claes Justesen and Lennert De Rudder from Deloitte Digital, to understand how to best balance a fast go-to-market and amazing customer experience with composable architectures while ensuring internal adoption & efficiency, not leaving your business users in the dark.

Speakers: Sudev Nath - Commerce Practice Lead at Deloitte NL with Lennert de Rudder - Commerce Practice Lead at Deloitte BE

Track 2: Wolfpack Agency - Stichd - A Salesforce journey at F1 speed

A story about how a B2B company became a leading force in the F1 Ecommerce world. During this session Wolfpack Agency, together with its partner Stichd will take you on a journey on how Stichd has been able to rapidly scale up a sustainable E-commerce ecosystem with Salesforce. We'' be diving into topics such as:- Main challenges in setting up and scaling a Ecommerce ecosystem- Key factors for sustainable success- How to build your team- Partnership

Speakers:  Koen den Hollander - Founder at WolfPack Agency with Carlo Klaasse - Head of Ecommerce and Luuk Roestenberg - Head of Digital Solutions at Stichd 

Track 3: Impact - Boost sales and service efficiency through composable post-purchase experiences

Today, customers expect awesome experiences across any touchpoint. Fifty percent of customers say that a great service experience is as important as the product itself. Consequently, service and sales become one as any customer interaction at any channel is an opportunity for a great service experience and equally a moment to upsell, re-sell, and convert returns. Discover how IMPACT’s global customers in B2B and B2C take advantage of Salesforce’s multi-cloud solutions and real-time data capabilities to boost service efficiencies and sales. IMPACT will also share valuable expert advice on challenges and lessons learned.

Speakers: Lars Cimber - Director of Cloud Commerce & Salesforce with Kristine Tygesen - Salesforce Business Consultant at IMPACT

Track 4: PwC - Vertical take-off: A new direction for B2B Marketplaces

Marketplace growth is outpacing the growth of ‘traditional’ eCommerce. Vertical marketplaces are an important driver of that growth, however they require a significant amount of creativity, skills and stamina to build. We will discuss when setting up a vertical marketplace could be the right move for your company.

Speakers: Pascal Kohlhase- Digital Sales Centre of Excellence Lead at PwC EMEA with Soebhaash Dihal- Senior Manager & Digital Commerce SME Customer Consulting at PwC Netherlands

Grab a drink and join your host, Nick Botter - VP Strategy & Innovation at Valtech in the Great Commerce debate with leaders and trailblazers from different brands and technology partners. It will be a very entertaining and sharp discussion through a set of challenging statements guiding us from Strategy to Execution with a group of people who have different angles and views. What do they really think about composable commerce, how do you escape the sea of sameness, marketplaces a channel or a competitor, free delivery or not? We will also engage with the audience to see what you all think about it and define what Great Commerce looks like together!

Speakers: Christopher Todd - Senior Vice President Digital Commerce, Karl Lagerfeld | Franck Devaux - Regional Vice President EMEA, Threekit | Marc Broer - CIO, Etos | Kevin Laymoun - VP Go-to-Market, Constructor | Wim Van Horen - Director of Sales, EMEA, Contentstack

It’s time to refuel before the afterparty! Share insights you gained with each other, ask your questions or just have a laugh with other attendees during dinner. We will have a special treat for you during dinner.  Bruno Braes - Founder & Managing Partner at FORWARD - our Gold Partner - will introduce you to FastForward, the Composable Commerce Accelerator. It will be a unique opportunity to learn how a Headless Storefront can benefit your brand and personally meet and greet with FORWARD's experts.

It’s time for the much-awaited Afterparty! You will be welcomed by Roelant Prins, Chief Commerce Officer at Adyen. Want to see how Salesforce users can leverage cross-channel customer data to increase the Return on Ad Spend and gain insight into the real Customer Lifetime Value without any technical investment? Roelant will give you an exclusive sneak peek with a product’s beta-launch resulting from a partnership between Adyen and Salesforce. Don’t miss it!